Rachel Hoeft

I was asked to create banner stands that are roughly 3' x 6.5' each. These would be used individually or all together for small 10' x 10' trade shows.

In mid-2018, I was given the task to begin working on the re-brand of Samson Corporation. While I cannot take credit for the choosing of the booth structure, I did design all the background panels and signage as well as placement of product.

In 2018, I re-designed the backdrops for the Balcrank 10x20 and 10x10 trade show booths. In its design I wanted to convey how long the company has been around (100+ years), the products we are known for and all branches of products Balcrank offers. Keeping with the well-established brand, I used the color scheme that Balcrank is known for and made it more modern with the typography choice and minimalist design.

This is the first in a series of market specific brochure for Balcrank Corporation. This one is targeted specifically for automotive dealerships. I wanted to keep the layout clean with an emphasis on installation and product images.

This was created for the 2017 Mountain State Fair, published by IWANNA U.S.A.

This spread was created for the 2017 July/August issue of Sophie Magazine, published by IWANNA U.S.A.

This spread was created for the 2017 July/August issue of Sophie Magazine, published by IWANNA U.S.A.

This spread was created for the 2017 July/August issue of Sophie Magazine, published by IWANNA U.S.A.

This spread was created for the 2017 July/August issue of Sophie Magazine, published by IWANNA U.S.A.

This page was created for the 2017 July/August issue of Sophie Magazine, published by IWANNA U.S.A.

This spread was created for the 2017 July/August issue of Sophie Magazine, published by IWANNA U.S.A.

This advertisement was created for the 2017 July/August issue of Sophie Magazine, published by IWANNA U.S.A.

I laid out all of the pages for this publication as well as all the design elements including the cover and spreads. This was released in the Greenville, SC edition of IWANNA as a special section.

This page was created for the 2017 May/June issue of Sophie Magazine, published by IWANNA U.S.A.

This spread was created for the 2017 March/April issue of Sophie Magazine, published by IWANNA U.S.A.

This was created for the 2017 March/April issue of Sophie Magazine, published by IWANNA U.S.A.

This was created as a filler for the 2017 NASCAR Preview special issue published by IWANNA U.S.A.

Carolina Venues is a publication I entirely laid out and designed. It has 32 pages in total and is on glossy paper. The dimensions are roughly 5x8, so it's the perfect size to carry around in purses or bags while walking around wedding expos where it was primarily given.  The majority of the advertisements in the publication were also designed by me. The focus of the issue is to showcase the venues available in North Carolina and South Carolina. The content shows possible themes that brides planning their weddings can see and gives examples and do it yourself project ideas per each theme. Carolina Venues was published by IWANNA USA.

This was a spread used in the Sophie January/February 2017 issue.

This was a spread used in the Sophie November/December 2016 issue.

I created this spread for Sophie Magazine to showcase Asheville Fashion Week.

An article created and written by me for Sophie Magazine.

Advertisment made for Optix Eyecare for Sophie Magazine

I laid out all of the pages for this publication as well as all the design elements including the cover and spreads. This was released in the Greenville, SC edition of IWANNA as a special section.

This spread was featured in IWANNA's Sophie magazine. It was about a local gathering of photographers, models and designers to display their work.

This article was featured in IWANNA's Sophie magazine.

An article featured in IWANNA's Sophie magazine.

I was tasked of gathering the needed information to create an IWANNA Media Kit for customers and sales representative. The goal was to make clean cohesive designs to portray the various services that IWANNA offers.

As a Graphic Designer at IWANNA, I occasionally get the chance to design the cover of their women's magazine publication, Sophie. Here are some examples of the covers I have designed. I did the layouts as well as all the type work and Photoshop work on the cutouts.